Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1499| Title: | Classification of Consumer Behavior using Functional Link Artificial Neural Network |
| Authors: | Majhi, Ritanjali Panda, Bijayalaxmi Pandu, Sunayana Majhi, Babita Panda, Ganapati |
| Keywords: | Consumer Classification Online Shopping |
| Issue Date: | 2010 |
| Publisher: | ACE 2010 - 2010 International Conference on Advances in Computer Engineering |
| Citation: | 10.1109/ACE.2010.68 |
| Abstract: | The rapid development of internet usage has paved the way towards the use of online shopping. In this paper an investigation has been made on the behavior of Indian consumers towards online shopping using Functional link artificial neural network (FLANN) and the result is compared with that obtained from the conventional statistical based approach, discriminant analysis. The simulation study reveals that the FLANN based model provides improved classification of consumers compared to the conventional statistical based approach. |
| Description: | NITW |
| URI: | http://localhost:8080/xmlui/handle/123456789/1499 |
| Appears in Collections: | School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Classification_of_Consumer_Behavior_Using_Functional_Link_Artificial_Neural_Network.pdf | 236.88 kB | Adobe PDF | View/Open |
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